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Senior PPC Architect
8+ Years Experience • Pune HQ Direct Pod • Verified by MV Tech LabsCertified Google & Bing Ads specialist with $12M+ managed spend, consistently improving account Quality Scores to 8-10 and slashing average CPCs by 28%.
Comprehensive execution tailored to your specific business model, customer acquisition targets, and pipeline objectives.
Search campaign structure redesign (Single Theme Ad Groups & match type tuning)
Daily search terms report auditing and negative keyword list expansion
Quality Score optimization (Expected CTR, Ad Relevance, Landing Page Experience)
Microsoft Advertising (Bing Ads) setup to capture affluent enterprise searchers
Call tracking and form submission conversion verification
Use these battle-tested questions to evaluate candidates. Review our expert model answers to understand what top 3% talent looks like.
What this assesses: Tests account architecture, bidding strategy calibration, and negative query management.
An elite PPC specialist structures campaigns by purchase intent: Brand (manual CPC for total impression share control), High-Intent Generic STAGs (Single Theme Ad Groups with exact & phrase matches), and Competitor terms. Smart Bidding (Target CPA or Target ROAS) is only deployed once campaigns record 30+ clean conversions per month. They apply daily negative search term harvesting and sculpt master negative lists to block irrelevant intent queries before budget is spent.
What this assesses: Tests advanced tracking, server-side containers, and conversion APIs.
The specialist deploys Server-Side Google Tag Manager (sGTM) on a dedicated first-party subdomain (e.g. data.client.com). They integrate Meta Conversions API (CAPI) and Google Ads Enhanced Conversions, passing SHA-256 hashed customer parameters (email, phone, IP) directly to platform endpoints, consistently restoring event match quality scores to 8.5+.
What this assesses: Evaluates direct response creative discipline, hook testing, and horizontal scaling.
They isolate new creatives in separate testing sandbox ad sets: 3 distinct visual hooks x 2 primary text copy variants x 2 headline angles. They measure 3-second thumbstop rates, outbound click-through rates, and cost per unique link click. Winning combinations with proven ROAS are graduated to evergreen scaling campaigns using Advantage Campaign Budget (CBO).
What this assesses: Assesses alignment with sales CRM data and offline conversion tracking (OCT).
They capture Google Click ID (GCLID) and Facebook click IDs in hidden form fields and store them in the CRM. Once an SDR qualifies a lead or a deal closes, an automated webhook feeds the offline conversion event and actual contract dollar value back into Google and Meta Ads APIs, training the smart bidding algorithm on revenue rather than raw lead quantity.
A structured framework ensuring continuous momentum, accountability, and demonstrable revenue pipeline from day 1.
Immersion into your business model, customer data, and current asset performance to eliminate waste and capture immediate conversion wins.
Roll out structured campaigns, creative testing pipelines, and technical optimizations tailored to generate consistent qualified pipeline.
Expand winning playbooks, optimize unit economics (LTV:CAC), and present comprehensive executive ROI reports to leadership.
Calculate your annual savings. Deploy top-tier talent with zero recruiting markups, payroll burdens, or termination liabilities.
| Cost Factor | MV Tech Labs Dedicated | US / UK In-House Hire | Freelancer Marketplaces (Upwork/Fiverr) |
|---|---|---|---|
| Monthly Retainer / Salary | $3,200 / month | ~$13,500 / mo ($115,000 – $145,000 / yr) | $65 – $120 / hr (Uncapped) |
| Recruiter & Headhunter Fees | $0 Zero Placement Fees | 15% – 25% Recruiter Fee ($18,000+) | 5%–10% Client Escrow Surcharges |
| Benefits, Taxes & Healthcare | $0 Included 100% by MV Tech Labs | +$32,000 / yr (Healthcare, 401k, Payroll Tax) | None (Zero quality commitment) |
| Time to Onboard | 24 – 48 Hours | 6 to 10 Weeks | 2 to 4 Weeks |
| Risk-Free Trial Period | 40-Hour Full Trial Guarantee | None (High severance liabilities) | None (Escrow disputes) |
| Total Estimated Net Annual Savings | Save $85,000 – $110,000 / year | Baseline Cost Benchmark | Variable / High Risk |
Everything you need to know about pricing, contract terms, timezones, and communication.
Fill out the brief requirements below. Our solutions architect will review your project and deliver matched candidate profiles within 24 hours.
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